Food waste is becoming increasingly visible as sustainability problem that needs to be solved. However, while most people are aware of food waste, there is a general lack of awareness around individual contribution to the problem. While US households waste 40% of the food they purchase, 53% of Americans don’t believe that they waste food.5 Raising awareness of food wasting behaviors and presenting a solution that shares similarities with apps like NextDoor and Facebook Marketplace present an opportunity to address residential food waste by leveraging existing habits.
