RE: Fuel/Cycle is an initiative to make recycling more accessible and harder to ignore at a habitual location that expands upon an existing routine rather than disrupting it. In cities where curbside pick-up is often available at homes, gas stations will outfit their pumps with clearly marked recycle bins that encourage the proper disposal of appropriate containers. In rural communities, RE: Fuel/Cycle takes things a step further by setting gas stations up as a recycling drop-off spot that is convenient—not on the outskirts of town—and fits into a routinized trip. Just as curbside recycling inserted itself into the habit of putting out the garbage, RE: Fuel/Cycle builds upon an existing behavior to better the planet.