There is a lot of work to be done in order to change the CPG industry, and real change will likely only come about if the industry is reimagined completely or if consumer culture makes meaningful changes.

Cost still appears to be a significant barrier to sustainable products. Especially in the routinely purchased categories, it’s more difficult to envision long term savings when one might be spending slightly more each week. If sustainability is the priority and the majority of products on the market are sustainable, it would logically follow that cost would decrease. However, capitalism demands a commitment to profit and growth which impede sustainability initiatives and we are far from being flooded with sustainable choices.